Inside Mimosa Handcrafted’s new shopette, a tiny boutique-on-wheels
The Mimosa Shopette, tucked into an alleyway at 541 S. Eugene St., truly is a hidden gem. Upon entering, it is clear that you’re in for a cozy, unique shopping experience. The small shop houses the entire Mimosa Handcrafted collection in all its bronze glory. Whether you’re looking for a necklace or a pair of cufflinks, you can find it all in this space.
Mimosa owner Madeline Ellis knew she needed a small storefront where she could interact with customers and provide in-person services. “We had bought a piece of property down the road that was really big, and we realized it was more than we were ready for,” Ellis says. “All we really needed was a point of contact for our customers that was local instead of just doing markets here and there.”
The term “shopette” came from one of Ellis’ friends who she knew from her landscape architecture classes in college. Though the shop may be tiny, Ellis says it is the perfect size for her business. The 20-by-7 foot trailer seemed like the perfect fit for Ellis to showcase her jewelry, do quick repairs, clean jewelry, resize rings and chat with customers.
“Jewelry is small, so it turns out we don’t really need that much space to house our products,” she says. “The shopette felt a little more permanent than a festival or market booth. Once we decided on the idea of a small shop, we knew it was something that we had to do.”
The Mimosa Shopette is full of little joys that make it a cool place for everyone to enjoy. There’s even a gumball machine filled with small charms and discount codes that is sure to bring some extra fun to the shopping experience whether you’re 5 or 35.
To read more about Ellis’ plans for The Mimosa Shopette, check out the full story from 225.