There is something irresistibly nostalgic about a handmade piece of art, and it is no surprise that many are happy to see the needlepoint and embroidery having a popular culture revival. From personalizing children’s clothes to customized canvases, the hobbies offer endless ways of expressing yourself. But while uniqueness is central to the craft, community is what keeps locals coming back for more. Whether stitching together or for someone special, the locals featured below have taken the hobbies to the next level.

Keep scrolling to learn about some local businesses that specialize in needlepoint and embroidery and the people behind the thread.

Catherine Pletsch, The Elegant Needle

Catherine Pletsch learned needlepoint from her grandma at age 4, and after volunteering at The Elegant Needle in college, she knew this was what she was meant to do. The original owner, Marian Pyle, opened in 1994 and became a mentor to Pletsch.

“Needlepoint and the relationship with the person who helps you, in whatever capacity, is so personal,” Pletsch says. “It brings comfort that we are both here for whatever projects were started, however long ago.”

She eventually bought the shop from Pyle and is thrilled about the recent surge of interest in the art. “Every time someone comes in to learn, I feel like my grandmother is right there sharing her knowledge and experience,” Pletsch says. Being a part of people’s baby announcements, Christmas stockings and more is her favorite part of the craft.

“Through needlepointing, it feels like I have gotten to be with so many people for all their special occasions and milestones.”

Matilda Johnson, Storm Stitches

Matilda’s interest in stitching began when Hurricane Ida was set to hit Baton Rouge. With worries of a power outage and boredom to follow, she and her mom decided to start a new activity. Their passion for hand embroidery did not go away, even after the storm had passed, but the name Storm Stitches serves as a reminder of how they got started.

Since 2021, Johnson has become known around town for her custom-stitched clothing, often geared toward sorority girls. She says there is nothing better than getting to say, “I made that” about one of her creations. Although the business itself has been a blast, Johnson says the most rewarding aspect of Storm Stitches has been working closely with her mom.

“Being able to bounce ideas off each other and build something meaningful together has made this journey all the more special.” 

Kelley Samford, Seaux Stitched

During her early days of motherhood and postpartum, Kelley Samford fell in love with hand embroidery. While looking at all the children’s clothes with custom-stitched designs, Samford felt a new passion growing within herself. Samford now specializes in stitching clothes for little ones while also teaching the craft through her Sip + Stitch classes.

“This craft is special because it creates space not just to make something beautiful, but to slow down and enjoy the process,” she says. “Knowing that these pieces are lovingly tucked away in keepsake boxes, saved to be passed down for generations, makes me feel that this activity is much deeper than just stitching.”

“Being a small part of those moments means so much to me, and I’m truly honored that something I create with my hands becomes part of someone else’s story.”

Mary Claire and Ansley Upton, Not Your Nana’s Needlepoint

This college-aged sister duo took an interest in needlepoint after a friend recommended it as a hobby that would help them spend less time on their phones. The Upton girls were immediately hooked. They even credit The Elegant Needle for showing them the community aspect that this craft can bring.

“Not Your Nana’s Needlepoint was created to reimagine a classic hobby for the younger generation,” they say. “We saw an opportunity to bring bold, modern designs into the needlepoint space.”

With this modern take on an old art, the sisters encourage other young people to get off their phones and try this “hobby that will stay with you for a lifetime.” The duo has seen quick success since beginning the business in late 2025 and hopes to continue spreading their love for the craft.

“Start small, take your time, and try a beginner kit to see if it’s something you enjoy. There’s no right or wrong way to get started.”