Clasp-less jewelry creates an effortless base for accessorizing simply or stacking heavily. 

Luxe Links Permanent Jewelry, a Louisiana-based brand, helps customers commemorate milestones, celebrate events and much more. Founder and owner Ashley Rasco combined her event experience with her passion for jewelry to create Luxe Links.

The designs blend luxury with simplicity, using high-quality materials of 14k gold-filled and sterling silver chains in each piece. The brand offers the opportunity to request services at parties, pop-ups and events.

Keep reading for a Q&A with Rasco.

Why did you decide to start this business?

“After more than 20 years in the events industry, I’ve learned that people don’t just remember what they bought or where they went. They remember how something made them feel.

I was introduced to permanent jewelry while working with a national permanent jewelry company and immediately fell in love with the concept. It combined everything I enjoy most: beautiful jewelry, meaningful moments and shared experiences.”

Who do you cater to?

“One of my favorite things about permanent jewelry is that there really isn’t one ‘typical’ customer.

Our clients range from college students purchasing their first permanent bracelet to professionals, mothers, brides and grandmothers celebrating special moments. Some are marking a milestone, while others simply saw a chain they loved and decided to treat themselves.”

What can customers expect from the inventory and experience?

“Customers can expect a carefully selected collection of Italian chains in 14k gold-filled and sterling silver, chosen for both beauty and durability. I tend to gravitate toward timeless styles that people will still love years from now rather than pieces that feel trendy for a season. Because we use quality materials, our jewelry is designed for everyday wear and won’t tarnish or fade the way plated jewelry often can.

The experience itself is relaxed, personalized and fun. Each piece is custom-fitted and permanently welded without a clasp, creating jewelry that is effortless to wear and uniquely yours.”

What often surprises people about your business?

“One thing people are often surprised to learn is that permanent jewelry can be brought directly to them, and that there doesn’t need to be a special occasion behind it. Many people first discover it at a pop-up or community event and assume that’s the only way to experience it. 

In reality, some of our favorite events are actually the smallest ones. A few friends, a bottle of Champagne and a reason to spend time together can easily turn into a memorable permanent jewelry experience.”

Is there anything exciting you have planned for the future?

“I’m excited to continue growing Luxe Links throughout Louisiana and introducing more people to permanent jewelry through private parties, pop-ups, corporate events and community gatherings.

And of course, I’m always on the lookout for beautiful new chains and charms to add to the collection. Finding new pieces that I know clients will love is one of my favorite parts of the business.”