Family Tradition: How Adler Heritage will carry on the legacy of the Adler’s brand
“Adler’s has been a part of my family and part of New Orleans for more than 125 years,” Tiffany Adler says of the historic fine jewelry and luxury gift shop. “When the retail chapter of the business came to an end, I didn’t want all of that history, the archives, the stories and the traditions, to simply disappear.”
With her father’s blessing, Tiffany founded Adler Heritage, allowing for the preservation of the special pieces from the past while sharing them in a fresh new way. She says the goal of this new venture is not to recreate what Adler’s was, but to carry forward the parts of the legacy that matter. “On a personal level, it also makes the loss of the physical store a little less painful,” she explains.
The Canal Street Adler’s location lives on also through the first collection of Adler Heritage, titled “Adler’s Time,” which uses the imagery of the historic clock from the store. “It was the perfect place to begin because it represents exactly what Adler Heritage is meant to do: take something meaningful from the past, tell its story and give it a new life,” she says.
In the second collection, “Dining Traditions,” beloved New Orleans cuisine takes center stage on dining tables, with seafood gumbo bowls, Tabasco holders and more. “It felt like
a natural next step because these pieces celebrate the food and gatherings that are such a meaningful part of life in New Orleans,” Tiffany adds.
For decades, these pieces were customer favorites, with the gumbo bowl featuring a recipe that dates back 50 years. “So many personal stories are connected to our name, and I feel a responsibility to preserve them and share them with future generations,” she says. “I also want to carry on the spirit of the generations before me, who created and offered pieces that became family heirlooms.”
When thinking of future collections, Tiffany notes that with so much material to work with in their archives, the options are endless. However, she says that the idea is not to release things simply for the sake of releasing them, but rather to ensure that they are telling the stories that need to be told through the Adler Heritage products.
“For me, the most meaningful part is continuing the next chapter of something that has been a part of my family’s life for so many years,” she says. “I want to carry forward the care that previous generations put into choosing and creating pieces people would treasure.” adlerheritage.com
