For 42 years, Hollydays has been a beloved holiday tradition in Baton Rouge. This year, the Junior League of Baton Rouge is changing the way it looks, but not the way it feels.

The multi-day shopping event is being replaced by a one-night holiday celebration on October 9 at the Capitol Park Museum, with a new shopping card to accompany it. After noticing rising venue costs and a decrease in market traffic, the organization decided it was time to rethink the event while maintaining the heart of Hollydays.

“There was a need for us to have a revamp to spark the interest of the community again,” says Hollydays chair Meah Johnson.

The biggest change lies in the vendor market. The traditional market is being replaced by a shopping card that directs customers to participating local businesses. As for where shoppers can use this card, that is a secret that will be revealed at the Capitol Park celebration, where attendees will receive a brochure listing participating businesses. Event leaders note that this change eases the burden of rising vendor fees and prevents small business owners from having to close their stores for multiple days to attend the market.

While the shopping format is changing, the event will still include many of the traditions Hollydays attendees know and love. As an after-five event, this year’s Hollydays will feel more adult-oriented, allowing attendees to enjoy the Mercedes and Lee Michaels raffles, live music, food, and Ladies’ Night Out and Wine and Whiskey experiences. And, as always, at its core, Hollydays is all about shopping for a cause, with proceeds from the event—and shopping card usage—supporting Junior League’s various community programs, including its Diaper Bank and partnerships with organizations like Our Lady of the Lake Children’s Hospital.

The October 9 event will also celebrate Junior League’s 95th anniversary, with historical tributes woven throughout the night. Leaders see this redesign as fitting for Junior League’s history of adaptability and innovation. “Shifting is the most Junior League thing a woman can do,” says Hollydays president NeShana Bilbrew. “In shifting the format of Hollydays, it’s not the Junior League turning away from itself; it’s leaning into what its strength is.” For tickets and more information, visit juniorleaguebr.org/fundraisers/hollydays.